St. Louis City SC’s second season in Major League Soccer is capped with a new stadium naming rights deal.
The club’s stadium will be known as Energizer Park, the team announced Thursday. The renowned battery company is based in St. Louis, Missouri. The new name will go into effect Jan. 1, 2025, replacing the old name CITYPARK.
St. Louis City SC CEO Carolyn Kindle said Energizer ‘is part of the fabric of the St. Louis region’ and is showing its commitment to improving the area. She also compared the company to the high-energy team and its fans.
Energizer CEO Holdings President and CEO Mark LaVigne cited the growth of MLS and soccer in the United States, along with the upcoming 2026 World Cup as reasons for the partnership ‘as we find new ways to engage our community, connect with our consumers and expand’ reach.
And he said the team ’embodies the indominable spirit of the Energizer Bunny.’
Although St. Louis City did not make the MLS Cup Playoffs in 2024, the club has experienced success during its first two seasons in the league under Kindle, who helms the first women-led ownership group in the league.
St. Louis City won the Western Conference last year, becoming the first MLS franchise to do so in its inaugural season. The club also has had 34 consecutive sellouts to games.
The club’s stadium seats 22,500 fans in downtown St. Louis. It has become a frequent destination for international tournaments and friendlies, including U.S. men’s and women’s national team events. And it appeared on the Prix Versailles list of “World’s Most Beautiful Sports Venues List 2024.’
St. Louis City’s stadium rights deal with Energizer comes nearly two years after Centene Corp. ended a 15-year deal with the club after just eight months in 2022, according to the St. Louis Post-Dispatch.Details of Energizer’s deal with St. Louis City where not disclosed. MLS clubs have agreed to stadium naming deals worth $3 million to $10 million recently, highlighted by LAFC’s 10-year, $100 million deal with Bank of Montreal for BMO Stadium in Los Angeles.